图1-MASONPRINCE深业上城店-MASONPRINCE-STORE-SHENZHEN
深圳
An innovative retail facade precedent that integrates dynamic digital media screens simulating fire directly into a structured stone and glass storefront.
- What we like about this project
- The digital flame animations integrated into the upper bays create an uncanny, glowing frieze effect along the street.
Materials
- stone
- glass
- digital-display
- concrete
Visual identifiers
- digital-fire-display
- stone-pilasters
- glass-storefront
- urban-retail
Style tags
- contemporary
- experiential
- commercial
Visual tags
- retail
- commercial
- facade-design
- digital-integration
- urban-infill
- Geometry
- Multi-bay storefront structure featuring regular vertical pilasters and integrated digital display bands simulating flames above large display windows.
- Facade system
- Stone-clad structural piers with integrated continuous digital display strips and frameless glass storefront glazing.
- Structural guess
- Concrete frame with applied stone facade cladding and suspended digital screen units.
- Spatial scale
- Two-story retail frontage scaled to the pedestrian street, juxtaposed against high-rise towers.
- Lighting
- Twilight ambient conditions contrasted with warm internal retail lighting and high-luminance digital fire animations in the facade bands.
- Atmosphere
- Moody, futuristic urban night scene enlivened by artificial flame graphics and warm glazing.
- Environmental context
- Urban shopping district with wet pedestrian paving in the foreground and towering glass skyscrapers in the background.
- Spatial experience
- The wet pedestrian street opens up into a luminous retail entry flanked by heavy textured pilasters and illuminated signage.
- Composition rhythm
- Rhythmic vertical pilasters framing wide bays with integrated media bands at the header level.
- Style reading
- Contemporary experiential retail architecture
- Program
- Retail flagship store
- Perspective
- Exterior Facade
- Discipline
- architecture
- Materials
- stone, glass, digital-display, concrete
- Visual identifiers
- digital-fire-display, stone-pilasters, glass-storefront, urban-retail
- Style tags
- contemporary, experiential, commercial
- Visual tags
- retail, commercial, facade-design, digital-integration, urban-infill
- Geometry
- Multi-bay storefront structure featuring regular vertical pilasters and integrated digital display bands simulating flames above large display windows.
- Facade system
- Stone-clad structural piers with integrated continuous digital display strips and frameless glass storefront glazing.
- Structural guess
- Concrete frame with applied stone facade cladding and suspended digital screen units.
- Spatial scale
- Two-story retail frontage scaled to the pedestrian street, juxtaposed against high-rise towers.
- Lighting
- Twilight ambient conditions contrasted with warm internal retail lighting and high-luminance digital fire animations in the facade bands.
- Atmosphere
- Moody, futuristic urban night scene enlivened by artificial flame graphics and warm glazing.
- Environmental context
- Urban shopping district with wet pedestrian paving in the foreground and towering glass skyscrapers in the background.
- Spatial experience
- The wet pedestrian street opens up into a luminous retail entry flanked by heavy textured pilasters and illuminated signage.
- Composition rhythm
- Rhythmic vertical pilasters framing wide bays with integrated media bands at the header level.
- Style reading
- Contemporary experiential retail architecture
- Program
- Retail flagship store
- Perspective
- Exterior Facade
- Discipline
- architecture