223 West 34th St. New York
A commercial urban podium facade precedent featuring multi-story gridded transparency and high-intensity interior illumination at street level.
- What we like about this project
- The upper roof structure features a sculptural, illuminated curving trellis element breaking the rectilinear profile.
Materials
- glass
- aluminum
- steel
- panel-cladding
Visual identifiers
- grid-curtain-wall
- retail-podium
- illuminated-floors
- urban-street-facade
- signage-tower
Style tags
- contemporary
- commercial
- transparent
Visual tags
- commercial
- retail
- night-lighting
- curtain-wall
- urban-infill
- transparent-façade
- Geometry
- Multi-story symmetrical commercial podium with a large, gridded glass curtain wall punctuated by horizontal floor slab lines and paired with a solid red advertising tower element on the right.
- Facade system
- Unitized glass curtain wall with horizontal spandrel accents and integrated signage zones.
- Structural guess
- Steel frame with composite concrete floor slabs
- Spatial scale
- Large commercial scale spanning approximately five retail and office levels directly facing a busy urban thoroughfare.
- Lighting
- High-intensity interior fluorescent strip lighting washing downward through multiple trading floors, complemented by street-level signage illumination and atmospheric night sky.
- Atmosphere
- Vibrant, high-energy commercial glow piercing the dark urban night.
- Environmental context
- Dense urban commercial street context in New York City at night, flanked by taller masonry and glazed tower buildings.
- Spatial experience
- The glowing, transparent multi-level interior storefront reads directly to the dense urban sidewalk, creating a brightly illuminated commercial threshold.
- Composition rhythm
- Horizontal floor bands intersecting a dense vertical mullion grid across multiple stacked retail levels.
- Style reading
- Contemporary commercial high-rise podium
- Program
- Multi-level retail and commercial space
- Perspective
- Exterior Facade
- Discipline
- architecture
- Materials
- glass, aluminum, steel, panel-cladding
- Visual identifiers
- grid-curtain-wall, retail-podium, illuminated-floors, urban-street-facade, signage-tower
- Style tags
- contemporary, commercial, transparent
- Visual tags
- commercial, retail, night-lighting, curtain-wall, urban-infill, transparent-façade
- Geometry
- Multi-story symmetrical commercial podium with a large, gridded glass curtain wall punctuated by horizontal floor slab lines and paired with a solid red advertising tower element on the right.
- Facade system
- Unitized glass curtain wall with horizontal spandrel accents and integrated signage zones.
- Structural guess
- Steel frame with composite concrete floor slabs
- Spatial scale
- Large commercial scale spanning approximately five retail and office levels directly facing a busy urban thoroughfare.
- Lighting
- High-intensity interior fluorescent strip lighting washing downward through multiple trading floors, complemented by street-level signage illumination and atmospheric night sky.
- Atmosphere
- Vibrant, high-energy commercial glow piercing the dark urban night.
- Environmental context
- Dense urban commercial street context in New York City at night, flanked by taller masonry and glazed tower buildings.
- Spatial experience
- The glowing, transparent multi-level interior storefront reads directly to the dense urban sidewalk, creating a brightly illuminated commercial threshold.
- Composition rhythm
- Horizontal floor bands intersecting a dense vertical mullion grid across multiple stacked retail levels.
- Style reading
- Contemporary commercial high-rise podium
- Program
- Multi-level retail and commercial space
- Perspective
- Exterior Facade
- Discipline
- architecture