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Morrow + Lorraine

Morrow + Lorraine’s London commercial architecture is defined by sharp material transitions between historic stone masonry and modern glazed additions, complemented by textured fluted paneling and daylighting interventions that cut through the floor plane into building cores. This portfolio serves as a strong reference when detailing contemporary roof extensions above retained classical facades or integrating bespoke relief art, wayfinding, and linear lighting directly into office lobby wall paneling.

Exterior facade of The Fold by Morrow + Lorraine, showing a historic brick warehouse with a modern glazed rooftop extension.

The Fold — Morrow + Lorraine

Photo · Ed Reeves Location London

An adaptive reuse project precedent illustrating how a contemporary glazed rooftop pavilion and open pergola sit atop a heavily articulated historic brick warehouse facade.

What we like about this project
The crisp edge of the modern copper-toned roof pergola sharply contrasts with the weathered masonry below.

Materials

  • brick
  • glass
  • steel
  • timber

Visual identifiers

  • historic-brick
  • arched-windows
  • rooftop-extension
  • glazed-pavilion
  • industrial-conversion

Style tags

  • adaptive-reuse
  • industrial-heritage
  • contemporary-addition

Visual tags

  • adaptive-reuse
  • historic-preservation
  • facade-restoration
  • rooftop-addition
  • urban-context
Geometry
Long, multi-bay historic brick facade featuring repetitive arched window bays, topped by a contemporary recessed glass and metal pavilion with an open pergola roof.
Facade system
Load-bearing historic brick masonry wall with punched rectilinear and arched windows, capped by a contemporary structural steel and glass curtain wall extension.
Structural guess
Historic masonry bearing walls with heavy timber or steel interior framing, supporting a lightweight steel and glass rooftop addition.
Spatial scale
Large multi-story warehouse scale with a prominent multi-bay horizontal footprint.
Lighting
Bright daylight with crisp shadows under a partly cloudy sky, illuminating the front facade and highlighting the deep brick reveals.
Atmosphere
A confident blend of rugged industrial heritage and sleek modern vertical expansion.
Environmental context
Urban arterial roadway setting with moving traffic in the foreground and neighboring historic structures.
Spatial experience
Viewed across a busy urban multi-lane roadway, presenting a strong horizontal volume that juxtaposes historic industrial mass with light modern additions.
Composition rhythm
Repetitive vertical bay rhythm created by uniform brick piers and upper arched window headers.
Style reading
Industrial adaptive reuse with modern rooftop intervention
Program
Mixed-use commercial office or residential conversion
Perspective
Exterior Facade
Discipline
architecture
Materials
brick, glass, steel, timber
Visual identifiers
historic-brick, arched-windows, rooftop-extension, glazed-pavilion, industrial-conversion
Style tags
adaptive-reuse, industrial-heritage, contemporary-addition
Visual tags
adaptive-reuse, historic-preservation, facade-restoration, rooftop-addition, urban-context
Geometry
Long, multi-bay historic brick facade featuring repetitive arched window bays, topped by a contemporary recessed glass and metal pavilion with an open pergola roof.
Facade system
Load-bearing historic brick masonry wall with punched rectilinear and arched windows, capped by a contemporary structural steel and glass curtain wall extension.
Structural guess
Historic masonry bearing walls with heavy timber or steel interior framing, supporting a lightweight steel and glass rooftop addition.
Spatial scale
Large multi-story warehouse scale with a prominent multi-bay horizontal footprint.
Lighting
Bright daylight with crisp shadows under a partly cloudy sky, illuminating the front facade and highlighting the deep brick reveals.
Atmosphere
A confident blend of rugged industrial heritage and sleek modern vertical expansion.
Environmental context
Urban arterial roadway setting with moving traffic in the foreground and neighboring historic structures.
Spatial experience
Viewed across a busy urban multi-lane roadway, presenting a strong horizontal volume that juxtaposes historic industrial mass with light modern additions.
Composition rhythm
Repetitive vertical bay rhythm created by uniform brick piers and upper arched window headers.
Style reading
Industrial adaptive reuse with modern rooftop intervention
Program
Mixed-use commercial office or residential conversion
Perspective
Exterior Facade
Discipline
architecture

Related in this portfolio

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Directories

  • Firms
  • Patterns

AI Native Apps

  • AI Mode Search
  • SoftMarket
  • 2nd Brain

About HappyCluster

  • About
  • How it works
  • Contact

Connect

  • Waitlist
  • X
  • GitHub

Legal

  • Privacy
  • Terms

HappyCluster

© 2026

Exterior facade of The Fold by Morrow + Lorraine, showing a historic brick warehouse with a modern glazed rooftop extension.

The Fold — Morrow + Lorraine

Photo · Ed Reeves Location London

An adaptive reuse project precedent illustrating how a contemporary glazed rooftop pavilion and open pergola sit atop a heavily articulated historic brick warehouse facade.

What we like about this project
The crisp edge of the modern copper-toned roof pergola sharply contrasts with the weathered masonry below.

Materials

  • brick
  • glass
  • steel
  • timber

Visual identifiers

  • historic-brick
  • arched-windows
  • rooftop-extension
  • glazed-pavilion
  • industrial-conversion

Style tags

  • adaptive-reuse
  • industrial-heritage
  • contemporary-addition

Visual tags

  • adaptive-reuse
  • historic-preservation
  • facade-restoration
  • rooftop-addition
  • urban-context
Geometry
Long, multi-bay historic brick facade featuring repetitive arched window bays, topped by a contemporary recessed glass and metal pavilion with an open pergola roof.
Facade system
Load-bearing historic brick masonry wall with punched rectilinear and arched windows, capped by a contemporary structural steel and glass curtain wall extension.
Structural guess
Historic masonry bearing walls with heavy timber or steel interior framing, supporting a lightweight steel and glass rooftop addition.
Spatial scale
Large multi-story warehouse scale with a prominent multi-bay horizontal footprint.
Lighting
Bright daylight with crisp shadows under a partly cloudy sky, illuminating the front facade and highlighting the deep brick reveals.
Atmosphere
A confident blend of rugged industrial heritage and sleek modern vertical expansion.
Environmental context
Urban arterial roadway setting with moving traffic in the foreground and neighboring historic structures.
Spatial experience
Viewed across a busy urban multi-lane roadway, presenting a strong horizontal volume that juxtaposes historic industrial mass with light modern additions.
Composition rhythm
Repetitive vertical bay rhythm created by uniform brick piers and upper arched window headers.
Style reading
Industrial adaptive reuse with modern rooftop intervention
Program
Mixed-use commercial office or residential conversion
Perspective
Exterior Facade
Discipline
architecture
Materials
brick, glass, steel, timber
Visual identifiers
historic-brick, arched-windows, rooftop-extension, glazed-pavilion, industrial-conversion
Style tags
adaptive-reuse, industrial-heritage, contemporary-addition
Visual tags
adaptive-reuse, historic-preservation, facade-restoration, rooftop-addition, urban-context
Geometry
Long, multi-bay historic brick facade featuring repetitive arched window bays, topped by a contemporary recessed glass and metal pavilion with an open pergola roof.
Facade system
Load-bearing historic brick masonry wall with punched rectilinear and arched windows, capped by a contemporary structural steel and glass curtain wall extension.
Structural guess
Historic masonry bearing walls with heavy timber or steel interior framing, supporting a lightweight steel and glass rooftop addition.
Spatial scale
Large multi-story warehouse scale with a prominent multi-bay horizontal footprint.
Lighting
Bright daylight with crisp shadows under a partly cloudy sky, illuminating the front facade and highlighting the deep brick reveals.
Atmosphere
A confident blend of rugged industrial heritage and sleek modern vertical expansion.
Environmental context
Urban arterial roadway setting with moving traffic in the foreground and neighboring historic structures.
Spatial experience
Viewed across a busy urban multi-lane roadway, presenting a strong horizontal volume that juxtaposes historic industrial mass with light modern additions.
Composition rhythm
Repetitive vertical bay rhythm created by uniform brick piers and upper arched window headers.
Style reading
Industrial adaptive reuse with modern rooftop intervention
Program
Mixed-use commercial office or residential conversion
Perspective
Exterior Facade
Discipline
architecture

Related in this portfolio