Netflix House
An experiential retail storefront precedent by Lumsden Design utilizing bold graphic wall treatments and a high-contrast red portal to frame a brand destination.
- What we like about this project
- The stark transition from a sprawling illustrated narrative wall into a clean red architectural portal.
Materials
- drywall
- vinyl-graphics
- carpet
- metal
- glass
Visual identifiers
- graphic-mural
- red-portal
- branded-signage
- retail-storefront
Style tags
- experiential
- commercial
- retail
- bold
Visual tags
- retail
- branding
- commercial-interior
- entertainment
- experiential-design
- Geometry
- Wide horizontal commercial frontage featuring a large graphic mural wall on the left, a central red-framed portal opening, and a white signage column on the right.
- Facade system
- Interior drywall partition with graphic vinyl wrap and framed portal opening.
- Structural guess
- Non-loadbearing interior commercial partitions.
- Spatial scale
- Commercial scale storefront entrance, approximately four meters high and spanning a wide bay.
- Lighting
- Recessed ceiling downlights illuminate the circulation floor, contrasting with illuminated signage and darker themed display interiors.
- Atmosphere
- High-energy, theatrical, and commercial.
- Environmental context
- Interior retail or entertainment mall setting with smooth finished ceilings and patterned flooring.
- Spatial experience
- The approach moves from a patterned carpeted concourse toward a bright, branded retail threshold inviting entry into the merchandise space.
- Composition rhythm
- Asymmetrical balance between the extensive illustrated mural wall and the focused red entry portal.
- Style reading
- Commercial experiential retail design
- Program
- Brand experiential store and merchandise retail
- Perspective
- Interior Spatial
- Discipline
- interior
- Materials
- drywall, vinyl-graphics, carpet, metal, glass
- Visual identifiers
- graphic-mural, red-portal, branded-signage, retail-storefront
- Style tags
- experiential, commercial, retail, bold
- Visual tags
- retail, branding, commercial-interior, entertainment, experiential-design
- Geometry
- Wide horizontal commercial frontage featuring a large graphic mural wall on the left, a central red-framed portal opening, and a white signage column on the right.
- Facade system
- Interior drywall partition with graphic vinyl wrap and framed portal opening.
- Structural guess
- Non-loadbearing interior commercial partitions.
- Spatial scale
- Commercial scale storefront entrance, approximately four meters high and spanning a wide bay.
- Lighting
- Recessed ceiling downlights illuminate the circulation floor, contrasting with illuminated signage and darker themed display interiors.
- Atmosphere
- High-energy, theatrical, and commercial.
- Environmental context
- Interior retail or entertainment mall setting with smooth finished ceilings and patterned flooring.
- Spatial experience
- The approach moves from a patterned carpeted concourse toward a bright, branded retail threshold inviting entry into the merchandise space.
- Composition rhythm
- Asymmetrical balance between the extensive illustrated mural wall and the focused red entry portal.
- Style reading
- Commercial experiential retail design
- Program
- Brand experiential store and merchandise retail
- Perspective
- Interior Spatial
- Discipline
- interior