IN THE SPOTLIGHT: ARMANI X BERLINALE
A branded experiential interior and exterior lighting installation by Liganova demonstrating immersive monochrome spatial branding for a major film festival event.
- What we like about this project
- The intense red wash completely unifies the urban exterior signage and the interior dining hall into a single visual gesture.
Materials
- glass
- steel
- fabric
- lighting
Visual identifiers
- red-monochromatic-lighting
- cinematic-facade
- banquet-hall
- brand-activation
Style tags
- experiential
- theatrical
- branded
- monochromatic
Visual tags
- event-design
- experiential
- interior-lighting
- temporary-installation
- theatrical
- Geometry
- Dual-frame composition showing a rational modernist exterior facade on the left and a symmetrically organized banquet hall interior on the right.
- Facade system
- Glass curtain wall with integrated illuminated signage and vertical banner display.
- Structural guess
- Post-and-beam cultural building frame with non-structural event fit-out.
- Spatial scale
- Large-scale cultural building facade paired with a medium-to-large banquet room proportion.
- Lighting
- Monochromatic red artificial illumination dominates both scenes, creating a theatrical nighttime atmosphere.
- Atmosphere
- Dramatic, high-contrast, and deeply saturated in cinematic red tones.
- Environmental context
- Night urban setting framing an illuminated cultural venue and temporary brand activation interior.
- Spatial experience
- The transition moves from an urban cinematic exterior marquee into an immersive, intensely saturated red interior banquet space.
- Composition rhythm
- Symmetrical central aisle flanked by aligned seating and glowing circular light patterns in the interior view.
- Style reading
- Theatrical brand activation design
- Program
- Brand activation / Gala dinner
- Perspective
- Exterior Facade
- Discipline
- interior
- Materials
- glass, steel, fabric, lighting
- Visual identifiers
- red-monochromatic-lighting, cinematic-facade, banquet-hall, brand-activation
- Style tags
- experiential, theatrical, branded, monochromatic
- Visual tags
- event-design, experiential, interior-lighting, temporary-installation, theatrical
- Geometry
- Dual-frame composition showing a rational modernist exterior facade on the left and a symmetrically organized banquet hall interior on the right.
- Facade system
- Glass curtain wall with integrated illuminated signage and vertical banner display.
- Structural guess
- Post-and-beam cultural building frame with non-structural event fit-out.
- Spatial scale
- Large-scale cultural building facade paired with a medium-to-large banquet room proportion.
- Lighting
- Monochromatic red artificial illumination dominates both scenes, creating a theatrical nighttime atmosphere.
- Atmosphere
- Dramatic, high-contrast, and deeply saturated in cinematic red tones.
- Environmental context
- Night urban setting framing an illuminated cultural venue and temporary brand activation interior.
- Spatial experience
- The transition moves from an urban cinematic exterior marquee into an immersive, intensely saturated red interior banquet space.
- Composition rhythm
- Symmetrical central aisle flanked by aligned seating and glowing circular light patterns in the interior view.
- Style reading
- Theatrical brand activation design
- Program
- Brand activation / Gala dinner
- Perspective
- Exterior Facade
- Discipline
- interior