In-Store – Nike Mind 001
An interior retail precedent demonstrating how a dramatic luminous portal can frame an axis and anchor an experiential store design.
- What we like about this project
- Detailed scientific graphics and telemetry text printed directly onto the frameless glass entry panels.
Materials
- glass
- steel
- concrete
- acrylic
- composite-panels
Visual identifiers
- glowing-circular-arch
- symmetrical-retail-layout
- digital-displays
- industrial-shell
Style tags
- futuristic
- high-tech
- commercial
- experiential
Visual tags
- retail-interior
- threshold
- symmetrical
- commercial
- high-tech
- Geometry
- Symmetrical one-point perspective centered on a large illuminated circular archway framing the deep retail floor.
- Structural guess
- Existing industrial concrete frame with inserted lightweight retail partitions.
- Spatial scale
- Large commercial floorplate; the central arch is roughly double-height, spanning human scale easily.
- Lighting
- Cool, bright overhead track lighting mixed with the intense linear glow of the central circular arch frame.
- Atmosphere
- Clean, high-tech, and immersive with stark white surfaces contrasted against raw industrial elements.
- Environmental context
- Indoor retail environment within an industrial shell with exposed concrete columns and ceiling.
- Spatial experience
- The glowing circular portal acts as a threshold, drawing the eye inward down a central axis lined with product displays.
- Composition rhythm
- Strictly symmetrical composition anchored by the glowing archway and receding display pedestals.
- Style reading
- High-tech experimental retail interior
- Program
- Experiential retail store
- Perspective
- Interior Spatial
- Discipline
- interior
- Materials
- glass, steel, concrete, acrylic, composite-panels
- Visual identifiers
- glowing-circular-arch, symmetrical-retail-layout, digital-displays, industrial-shell
- Style tags
- futuristic, high-tech, commercial, experiential
- Visual tags
- retail-interior, threshold, symmetrical, commercial, high-tech
- Geometry
- Symmetrical one-point perspective centered on a large illuminated circular archway framing the deep retail floor.
- Structural guess
- Existing industrial concrete frame with inserted lightweight retail partitions.
- Spatial scale
- Large commercial floorplate; the central arch is roughly double-height, spanning human scale easily.
- Lighting
- Cool, bright overhead track lighting mixed with the intense linear glow of the central circular arch frame.
- Atmosphere
- Clean, high-tech, and immersive with stark white surfaces contrasted against raw industrial elements.
- Environmental context
- Indoor retail environment within an industrial shell with exposed concrete columns and ceiling.
- Spatial experience
- The glowing circular portal acts as a threshold, drawing the eye inward down a central axis lined with product displays.
- Composition rhythm
- Strictly symmetrical composition anchored by the glowing archway and receding display pedestals.
- Style reading
- High-tech experimental retail interior
- Program
- Experiential retail store
- Perspective
- Interior Spatial
- Discipline
- interior