Jewellery Store Schullin II
Vienna, Austria · 1983
Photo · Photo by Gerald Zugmann, Vienna
An interior precedent demonstrating the insertion of bold, sculptural postmodern display elements within a highly decorative, historic classical hall to create a dramatic retail or exhibition experience.
- What we like about this project
- The display columns flare dramatically at the top, almost touching the historic coffered ceiling without structurally altering it.
Materials
- plaster
- marble
- glass
- lacquered-wood
- metal
Visual identifiers
- display-columns
- coffered-ceiling
- glass-vitrines
- historic-interior
- exhibition-design
Style tags
- postmodern
- classical-revival
- avant-garde
Visual tags
- contrast
- historic-preservation
- sculptural-furniture
- retail-design
- gallery-lighting
- postmodernism
- Geometry
- An ornate, rectangular historical hall with a highly decorative coffered ceiling is contrasted by a grid of dark, cylindrical display columns that flare outward at the top.
- Structural guess
- Load-bearing masonry walls with decorative plaster finishes and a timber or plaster coffered ceiling structure.
- Spatial scale
- A grand, high-ceilinged gallery room scaled down to human interaction via the eye-level display cases.
- Lighting
- Ambient light is soft and diffused, while intense, localized spotlighting illuminates the interior of the glass display cylinders and freestanding vitrines.
- Atmosphere
- Mysterious and theatrical, where dark sculptural forms float within a pale, highly decorated historic envelope.
- Environmental context
- An ornate, classical interior hall with decorative wall moldings and a coffered ceiling, likely within a historic Viennese palace or building.
- Spatial experience
- The visitor navigates a dense, forest-like grid of dark columns that house illuminated artifacts, creating a stark contrast between historic plasterwork and modern, sculptural display elements.
- Composition rhythm
- A strict grid of vertical columns creates a rhythmic, forest-like progression down the center of the room.
- Style reading
- Postmodern intervention in a classical setting
- Program
- Luxury retail store or gallery
- Perspective
- Interior Spatial
- Discipline
- interior
- Materials
- plaster, marble, glass, lacquered-wood, metal
- Visual identifiers
- display-columns, coffered-ceiling, glass-vitrines, historic-interior, exhibition-design
- Style tags
- postmodern, classical-revival, avant-garde
- Visual tags
- contrast, historic-preservation, sculptural-furniture, retail-design, gallery-lighting, postmodernism
- Geometry
- An ornate, rectangular historical hall with a highly decorative coffered ceiling is contrasted by a grid of dark, cylindrical display columns that flare outward at the top.
- Structural guess
- Load-bearing masonry walls with decorative plaster finishes and a timber or plaster coffered ceiling structure.
- Spatial scale
- A grand, high-ceilinged gallery room scaled down to human interaction via the eye-level display cases.
- Lighting
- Ambient light is soft and diffused, while intense, localized spotlighting illuminates the interior of the glass display cylinders and freestanding vitrines.
- Atmosphere
- Mysterious and theatrical, where dark sculptural forms float within a pale, highly decorated historic envelope.
- Environmental context
- An ornate, classical interior hall with decorative wall moldings and a coffered ceiling, likely within a historic Viennese palace or building.
- Spatial experience
- The visitor navigates a dense, forest-like grid of dark columns that house illuminated artifacts, creating a stark contrast between historic plasterwork and modern, sculptural display elements.
- Composition rhythm
- A strict grid of vertical columns creates a rhythmic, forest-like progression down the center of the room.
- Style reading
- Postmodern intervention in a classical setting
- Program
- Luxury retail store or gallery
- Perspective
- Interior Spatial
- Discipline
- interior