项目2
上海
An urban commercial facade precedent showcasing large integrated digital media screens wrapping a building corner along a major city thoroughfare at dusk.
- What we like about this project
- The seamless wrap of the curved digital screen around the building corner softens the boxy massing when illuminated.
Materials
- glass
- metal-panel
- led-screen
- concrete
Visual identifiers
- digital-media-facade
- curved-corner-screen
- urban-streetscape
- dusk-illumination
Style tags
- contemporary
- media-architecture
- commercial
Visual tags
- commercial
- media-facade
- urban-edge
- dusk
- night-lighting
- high-speed-traffic
- Geometry
- Multi-story block massing featuring large, integrated curved and flat digital media screens wrapping the corner, fronted by a wide multi-lane urban thoroughfare.
- Facade system
- Curtained commercial envelope integrated with large-format LED display panels and architectural metal cladding.
- Structural guess
- Steel frame or concrete commercial structure supporting large cantilevered media displays.
- Spatial scale
- Large multi-story commercial building viewed from across a wide multi-lane urban street.
- Lighting
- Ambient blue dusk sky contrasting with the bright, self-illuminated digital screens and long red streaks of motion-blurred vehicle light trails.
- Atmosphere
- Vibrant, high-tech urban energy driven by glowing screens and streaking traffic lights against the cool blue evening sky.
- Environmental context
- Dense urban intersection in Shanghai with multi-lane roads, overhead power lines, and background high-rise buildings.
- Spatial experience
- The building engages the high-speed urban corridor with large-scale glowing media surfaces that dominate the street edge at dusk.
- Composition rhythm
- Horizontal motion streaks on the road contrast with the static verticality of background towers and the dynamic curvature of the media facade.
- Style reading
- Contemporary commercial media architecture
- Program
- Commercial retail and media center
- Perspective
- Exterior Facade
- Discipline
- architecture
- Materials
- glass, metal-panel, led-screen, concrete
- Visual identifiers
- digital-media-facade, curved-corner-screen, urban-streetscape, dusk-illumination
- Style tags
- contemporary, media-architecture, commercial
- Visual tags
- commercial, media-facade, urban-edge, dusk, night-lighting, high-speed-traffic
- Geometry
- Multi-story block massing featuring large, integrated curved and flat digital media screens wrapping the corner, fronted by a wide multi-lane urban thoroughfare.
- Facade system
- Curtained commercial envelope integrated with large-format LED display panels and architectural metal cladding.
- Structural guess
- Steel frame or concrete commercial structure supporting large cantilevered media displays.
- Spatial scale
- Large multi-story commercial building viewed from across a wide multi-lane urban street.
- Lighting
- Ambient blue dusk sky contrasting with the bright, self-illuminated digital screens and long red streaks of motion-blurred vehicle light trails.
- Atmosphere
- Vibrant, high-tech urban energy driven by glowing screens and streaking traffic lights against the cool blue evening sky.
- Environmental context
- Dense urban intersection in Shanghai with multi-lane roads, overhead power lines, and background high-rise buildings.
- Spatial experience
- The building engages the high-speed urban corridor with large-scale glowing media surfaces that dominate the street edge at dusk.
- Composition rhythm
- Horizontal motion streaks on the road contrast with the static verticality of background towers and the dynamic curvature of the media facade.
- Style reading
- Contemporary commercial media architecture
- Program
- Commercial retail and media center
- Perspective
- Exterior Facade
- Discipline
- architecture