PRG: Commercial Building
Seoul, KR
A striking adaptive-reuse commercial facade in Seoul merging a traditional timber Hanok roof with contemporary corrugated metal extensions and expressive cutouts.
- What we like about this project
- Organic, irregularly curved metallic window frames inserted directly into conventional flat stucco wall planes.
Materials
- ceramic-tile
- timber
- corrugated-metal
- stucco
- glass
- exposed-concrete
Visual identifiers
- hanok-roof
- corrugated-metal-cladding
- curved-window-cutouts
- historic-contemporary-fusion
Style tags
- contemporary-vernacular
- hybrid
- adaptive-reuse
Visual tags
- adaptive-reuse
- hybrid-facade
- commercial
- cultural-fusion
- twilight
- Geometry
- Low-slung traditional tiled roofline juxtaposed against sharp, rectilinear corrugated metal modules and asymmetrical curved window cutouts.
- Facade system
- Combination of traditional timber posts, stucco walls, and corrugated metal rainscreen panels with custom punched glazing.
- Structural guess
- Load-bearing traditional timber frame paired with modern steel and concrete infill supports.
- Spatial scale
- Single-story historic street frontage at pedestrian scale, flanked by contemporary additions.
- Lighting
- Twilight dusk condition with warm interior illumination glowing through glazing and contrasting cool blue evening sky.
- Atmosphere
- Intriguing and balanced contrast between ancient craft and industrial futurism under a deep blue twilight sky.
- Environmental context
- Urban street edge featuring paved sidewalks, asphalt road, and neighboring multi-story buildings in Seoul.
- Spatial experience
- Approaching from the urban sidewalk, the traditional street edge is punctured by contemporary metallic volumes and luminous storefront portals.
- Composition rhythm
- Horizontal traditional tiled eaves anchored symmetrically around a central wooden entry, flanked by asymmetrical metallic bays.
- Style reading
- Contemporary vernacular hybridization
- Program
- Commercial retail or showroom
- Perspective
- Exterior Facade
- Discipline
- architecture
- Materials
- ceramic-tile, timber, corrugated-metal, stucco, glass, exposed-concrete
- Visual identifiers
- hanok-roof, corrugated-metal-cladding, curved-window-cutouts, historic-contemporary-fusion
- Style tags
- contemporary-vernacular, hybrid, adaptive-reuse
- Visual tags
- adaptive-reuse, hybrid-facade, commercial, cultural-fusion, twilight
- Geometry
- Low-slung traditional tiled roofline juxtaposed against sharp, rectilinear corrugated metal modules and asymmetrical curved window cutouts.
- Facade system
- Combination of traditional timber posts, stucco walls, and corrugated metal rainscreen panels with custom punched glazing.
- Structural guess
- Load-bearing traditional timber frame paired with modern steel and concrete infill supports.
- Spatial scale
- Single-story historic street frontage at pedestrian scale, flanked by contemporary additions.
- Lighting
- Twilight dusk condition with warm interior illumination glowing through glazing and contrasting cool blue evening sky.
- Atmosphere
- Intriguing and balanced contrast between ancient craft and industrial futurism under a deep blue twilight sky.
- Environmental context
- Urban street edge featuring paved sidewalks, asphalt road, and neighboring multi-story buildings in Seoul.
- Spatial experience
- Approaching from the urban sidewalk, the traditional street edge is punctured by contemporary metallic volumes and luminous storefront portals.
- Composition rhythm
- Horizontal traditional tiled eaves anchored symmetrically around a central wooden entry, flanked by asymmetrical metallic bays.
- Style reading
- Contemporary vernacular hybridization
- Program
- Commercial retail or showroom
- Perspective
- Exterior Facade
- Discipline
- architecture